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Packaging Sells

Printron is an experienced and trusted supply chain partner to the packaging industry. Having recently celebrated their 60th year of operation, Printron shares how continuous commitment to perfecting their craft has helped their printer and consumer packaged goods (CPG) clients provide packaging that sells. In fact, packaging is at the center of any brand’s connection to the consumer.

The industry affectionately refers to this as the “First Moment of Truth”, because packaging often makes a first impression for consumers to engage with during their path-to-purchase. Michael Shannon, Chief Revenue Officer at Printron, noted that consumers interact with packaging to conduct product research. They want to learn what a product has to offer, such as what’s included, serving size, nutritional information, allergens, etc. Leaning on industry research trends, he added that consumers consider product packaging as one of the principal factors when considering their purchase decision, whether it’s online (the digital shelf) or in-store (the physical shelf). Marketing research confirms that packaging features such color, material, design, and ease-of-opening are all influential drivers, subtly informing product choice. These factors apply to primary, secondary and tertiary levels of packaging. Shannon added that Printron can quickly respond to the ever-changing global market through their constant analysis of consumer trends and preferences, allowing them to stay on top of changing consumer behavior to improve their products and services.

Printron clients benefit from access to a portfolio of integrated solutions for packaging, all designed to simplify the packaging commercialization process. Artwork is created production-ready, optimized for prepress and built to industry standards. This can save time, stress, and disappointment by avoiding any rework associated with setting false expectations for print. Using image optimization, color management, and process controls, Printron achieves a predictable proof-to-print match regardless of print technology. The company also offers the benefit of working with their creative design agency partners for upstream brand strategy, conceptual design, and adaptive design.

Need to maintain synchronicity between physical packaging and online packaging? Not a problem with Printron’s 3D product rendering services. Printron uses software designed specifically for the packaging industry, where the same files used to create separation files for printed packaging can be used to create 3D packshots for eCommerce. All of these services can be connected together with an artwork project management and digital asset management system to help commercialize packaging on-time, and right the first time.

Businesses seeking a solution for artwork, prepress, color management, 3D rendering, and everything from workflow management to flexographic plates, mounting and cutting dies, can find end-to-end solutions at Printron. Reach out to the Printron team of packaging experts with multiple Idealliance (R) certifications via {email} or view Printron on Google.

About Printron

Printron is an integrated graphic services company with six decades of industry experience helping clients deliver packaging that sells. Over the years, they have continued to invest in expanding their offerings, to stay on top of changing consumer behavior to improve their products and services.

Media Contact

Company Name
Contact Name
Michael Shannon
(920) 725-3077
955 Breezewood Lane
Postal Code
United States

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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No News Feed Central journalist was involved in the writing and production of this article.